R&D Blog

Datatainment – an emerging digital media category

Looking at data from a consumer perspective, not just as a tech trend, opens up for new digital media opportunities  

Data is a hot topic with huge ambitions. From what we hear from tech evangelists, "Big Data" might just disrupt and transform everything from how we understand our cities and education, to healthcare and finance. There's no stopping data now. A search in this year's SXSW schedule generated 150 results of interesting talks and panels where data was a key theme.

Subscription is the New Black

 

Within the past several years, a number of new subscription services have emerged catering to consumers who are both hungry for uniquely packaged digital media services and willing to pay for them. The business model traditionally applied to newspapers, magazines, cable bills and gyms, has become appropriated by digital music players like Spotify and Pandora, video-on-demand  (VOD) services such as Netflix, Lovefilm and Hulu, and – lately – by pure e-commerce players.

A Billion Dollars: The Price of Intimacy?

Instagram photo by Megan Miller

On Monday, the world learned that Facebook will spend one of its billions of dollars to acquire Instagram, a two-year-old, zero-revenue, mobile photo-sharing application. It’s an astounding amount of money, and the air in Silicon Valley has tasted a little different in the wake of the announcement. There’s a touch of reverence, a bit of jealousy, concern about the bubbly nature of the market (soon to pop?), but also a hefty measure of hope. As a young startup founder I met last night said, “We should all be happy about Instagram’s success. A rising tide lifts all the ships, right?”

Creating a European Tech Capital

Bonnier R&D in London and Berlin

At every European tech conference these days, the discussion of which European city owns the title “the Silicon Valley of Europe” invariably comes up. Is it Berlin, home to flourishing startups like SoundCloud and Wooga, as well as Europe’s largest market of 80 million consumers? Or is it London, base of Moshi Monsters and another huge market that has long served as the entry point for European businesses targeting the English-speaking world? 

Broadcast TV is (Not) Dead. Long live Broadband TV!

Reflections on the future of television from OTTcon

The third annual Over-the-Top (OTT) TV Conference in Santa Clara last week covered hot topics for the TV industry, like whether cord-cutting is truly happening, whether traditional broadcast television is on its way out, and what the current ecosystem looks like—from set-top-boxes like Roku and AppleTV to streaming services, connected TVs and television-viewing on tablets and smartphones.

SXSWi 2012: Talks, Tweets, Tacos and Takeaways

Plus a short rant about the future of journalism...

Ogilvy Notes on Al Gore & Sean Parker's SXSW 2012 session

Team R&D is back and pretty much recovered from South by Southwest (SXSW) Interactive, the annual digital megafestival in Austin, Texas, which became the largest in history in 2012 with over 55,000 attendees. We wish we could bring you all some Texas barbeque, but in lieu of that, here are our top insights from the conference.

Closer to One: Buddhism and The Internet of Things

This blog post is based on the March 13th SXSW Interactive session in Austin, with Matt Rolandson (Ammunition Group), Vincent Horn (BuddhistGeeks.com), and Sara Öhrvall (Bonnier R&D)

In a very near future there will be an invisible web linking together human beings, physical objects and their virtual representations in an information network. The size of the Internet of Things will be enormous: Ericsson predicts 50 billion devices connected to the Internet in 2020. But we have already passed the threshold in which there are more devices connected to the Internet than there are humans.

Everything is Social—But Some of Us Are Sick of It.

Perspectives from Social Media Week 2012

In just three years, Social Media Week has expanded to 21 cities including San Francisco, New York, Hong Kong and São Paulo. As a newcomer to San Francisco, I had the pleasure of attending Social Media Week in person and online, since many of the hundreds of events were streamed live. Most of the sessions were held in New York, featuring categories for marketing, media and business but interestingly also for health and social and environmental change, proving that the latter topics are now firmly interwoven into social media.

Travel is about to get social. No, the *other* social.

A few weeks ago I was having dinner with a friend who, while deciding what to eat and drink, mentioned an upcoming trip to Tokyo.  Knowing I've been there a bunch of times, she asked for recommendations on where to go and what to do.

Slow Media

Don't tweet this. In fact, why don't you go outside and play?

The slowest media. Photo by Flickr user chasingfun

When fast food and TV dinners hit the market in the 1950s, they seemed like a dream-come-true for families, freeing up hours previously spent on meal preparation. But eventually we realized that highly processed foods make us sick. Today we've reached an analogous moment when it’s becoming apparent that fast-food media consumption isn’t very good for us, either.